A popular South Indian star is taken to court since he featured in a TV ad for a fairness soap.
Apparently the claimant used the soap for a year and nothing changed for him. He claims that the fairness soap does not work and the star is misleading the public.
The star claims that he is just an actor and is not responsible for the delivery of the product. “It’s not fair to blame the actor”, his lawyer exclaims and his plea to the claimant is that he should take up the issue with the manufacturer.
A concerned citizen agrees that “it’s not fair” to blame the star since the star has nothing to do with it. Another citizen immediately retorts that “it’s not fair” for a brand to make a claim that it cannot deliver.
But in all fairness the star should have checked before endorsing the brand. He cannot wash his hands off it. It’s evident that the facts are not black & white yet and the poor judge has to figure out what’s fair here! The fact is that the great Indian obsession for fairness is a never ending pursuit.
This important soap opera gets national media attention. Is that fair?